Mary-kate & Ashley Olsen — Vintage Jewelry for The Row
Ashley Olsen and Mary-Kate Olsen’s fondness for jewelry is real and documented. And now, alongside their lustrous bags, brocades, and cashmeres, their accessories department for The Row has gotten a lot more personal. Luckily the Olsens’ appreciation for the jewelry market has transcended into something we can all now be a part of because they’ve introduced a hand-selected curation of vintage jewelry that is now for sale at both stores in New York and Los Angeles. As both of the designers say, buying jewelry is a personally rewarding experience for both men and women. Their offering includes a range of pieces similar to their own collections, from painted mosaic pendants, snake charms, amethyst crests, turquoise to Georgian and Victorian era pieces. Yet, the collection, which sells between $220 and $4,440 and is only available in-store, feels worn-in, so it has the effect of being approachable and every-day, wearable with jeans or to black-tie.
What is your history with jewelry?
Ashley Olsen: We knew we wanted to include jewelry in our stores as we curated the experience for our clients. We want the experience to be personal, and jewelry is one of the most personal items you can buy for yourself or for others.
What is the inspiration behind this collection?
Mary-Kate Olsen: We wanted to offer our customers something unique, so we selected vintage pieces that we thought may be more difficult to find outside of one store.
And what did you want to convey with the collection?
Mary-Kate: When we opened our first store in 2014, the idea was to create a personal experience for each visitor. We didn’t want the space to feel like a store, but a home that reflected its environment. Jewelry is very special, and can be sentimental. In our mind, it was always going to be part of the narrative.
Who is your ideal client? Is she alternative, classic, simple?
Mary-Kate: All of our clients are the ideal client, and they are all very different from one another, which is great. They pick the pieces that fit into their idea of the perfect wardrobe.
Would you consider this collection to fall under the ever expanding ‘self-purchase’ market for jewelry?
Ashley: Absolutely, but they can also be a personal gift.
Will you consider doing custom pieces within the collection?
Ashley: At this time, we are not creating jewelry in house.
Mary-Kate: But maybe one day!
How long will you offer this collection for?
Mary-Kate: Each piece is chosen individually, so the vintage offering is continuously re-curated, as pieces are sold.